Firstly I developed slogans for the three services: You Provide a Home, You Employ our Youth and You Teach Practical Skills. Using the acronym of the organization (Y.O.U.) to speak directly to potential donors with what their contributions enable Youth Opportunities Unlimited to accomplish. I broke up the text alignment and varied the font size and weight for visual interest and to provide hierarchy to key words. I matched the respective slogan with impactful imagery for each slogan which transitions to a background Y.O.U. had been currently using to keep a cohesive brand feel. The slogans give way to a logo and than a call to action to visit the website to donate for which I used one of the existing elements of the orange stroke to highlight where possible. Adapting the campaign into several media formats and finally I created an infographic promotional animation that ties into the campaign and informs the audience on the accomplishments and core values of Youth Opportunities Unlimited.